Architecting Happiness

1 Day UX Conference

21st February 2015

Wellington, New Zealand

Photo by Tza Drake

1 Day  ·  9 Speakers  ·  200+ UX Professionals

Keynote by
Jesse James Garrett


Connect, collaborate, and get crazy with other UXers and web junkies at this 1-day conference in Wellington. You'll hear about Architecting Happiness from 9 international and local UX professionals. Attend if you want to understand your customers better, and learn how to make them love you. Speakers will talk about how UX can be used for your business and why it’s so important. This event is for designers, business owners, information architects, user experience designers, developers and all you web enthusiasts.

We are a community of like-minded professionals and enthusiasts who share the common goal of teaching, learning, and shaping the future of UX and Information Architecture.

9:30am - 5pm  ·  Saturday, 21st of February
Optimal Workshop, 176 Tory St, Wellington


Photo of Jesse James Garrett

Jesse James Garrett

  Keynote Speaker

Jesse is the co-founder and Chief Creative Officer of Adaptive Path, the world’s premier user experience design consultancy, and one of the world’s most widely recognized technology product designers. He is a frequent keynote speaker addressing audiences around the world on product design, user experience, and innovation. Jesse helps companies understand their customers and applies that knowledge to create experiences that deliver real value for both organization and customer. He speaks for business, design, and technology audiences all over the world on innovation and product strategy, and current trends in customer-centred design.

Talk: Keynote Speaker

Photo of Dan Szuc

Dan Szuc

  From Sleepwalking to Sparkle

Dan is a Principal Consultant at Apogee, as well as the co-founder of the UX Hong Kong conference. Previously, he worked on a usability team for Telstra Australia. He has been involved in the UX field for over 18 years and has been based in Hong Kong for over 15 years. Dan has lectured about usability, user-centred design and user experience in globally. He co-wrote The Usability Kit, an implementation guide providing best practices and guidelines for usability teams and holds a BS in Information Management from Melbourne University in Australia. Dan Szuc was the Vice President of the UX Professionals Association (UXPA) International and is also on the Editorial Advisors Board of Rosenfeld Media. Dan recently published a book on Global UX with Whitney Quesenbery.

Photo of Julia McConnell

Julia McConnell

  Prototyping a magic pocket tool

Julia is a highly experienced digital communicator and strategist working in the public sector. As the Communications Lead for the Ministry of Social Development's Simplification Programme, Julia has been very involved in co-designing with job seekers and Digital Arts and is instrumental in advocating for user-centred approach within MSD. The Simplification Programme is focussed on streamlining systems and processes to make it easier for New Zealanders to transact with the Ministry. Julia has been leading an initiative to develop online and mobile self-service with and for MSD's clients.

Photo of Emma Pittar-Knight

Emma Pittar-Knight

  Prototyping a magic pocket tool

Emma is a user experience researcher and designer, she specialises in information architecture and content strategy for Digital Arts Network. Her core focus is in large information architectures informed by user research, contextual enquiry and business goals – invaluable at Digital Arts Network, with its focus on user-centred design. She also co-hosts the Auckland Content Strategy meetup, enjoys mentoring motivated designers, and making useful tools with smart people. She is particularly proud of her work on the MSD's MyAccount mobile project because she loves to empower users and to make a meaningful difference in people's lives.

Photo of Dave O'Brien

Dave O'Brien

  Go wide, go deep

Dave has been researching, designing, and testing user interfaces for 20 years in North America and New Zealand. In the IA community, he is best known for designing Treejack, the online tree-testing tool.

Photo of Trent Mankelow

Trent Mankelow

  Weird science

Trent is currently the Chief Product Officer at Trade Me. He has spent time at Vend as the Chief Product Officer and worked for Spark Ventures. Trent co-founded and was CEO of Optimal Experience, Australasia’s leading user experience consulting company. He grew it from two people sharing a desk, to 30+ people working across Wellington, Auckland and Sydney. His first card sort was in 2003.

Photo of Zheng Li

Zheng Li

  From indifference to sticky

Entrepreneur and founder of Zing Design, a conversion-centric digital design agency that helps enterprise businesses get the right customers and retain them for the long term. Zheng has 10+ years experience in UX and product design, having previously worked for Trade Me, Nike and Rabobank. She is on the advisory board of Summer of Tech, a non-for profit organisation that matches talented IT graduates with high tech NZ companies, an ambassador for FutureinTech and a Women of Influence Awards finalist in 2014.

Photo of Matthew Magain

Matthew Magain

  From Cubicle to Cloud 9

Matthew is a designer, illustrator, animator, author, sketchnoter, and co-founder of UX Mastery, an online community for aspiring UX designers. He’s passionate about communicating information visually, and teaching others to do the same.

He’s helped clients such as Australia Post, AustralianSuper, Australian Unity, the Australian Labor Party, and even a few that don’t have the word “Australia” in them. His sketchnotes have been featured in several books, and he has delivered presentations and workshops throughout South East Asia.

Matthew spends his spare time buying Lego on eBay and pretending it’s for his daughters.

Photo of Lulu Pachuau

Lulu Pachuau


Lulu strongly believes that good design can increase the effectiveness of technology in improving the quality of life. She has been striving to achieve this, wearing different UX hats, with clients across different industries for over a decade. Lulu’s focus is on bridging the gap (read big gaping hole) between business strategies and the end user’s experiences that we all constantly face.

Her experience has given her a unique set of skills and made her one of the most sought after UX designers in the country. Lulu is the founder of Lushai Ltd, a boutique UX consultancy in Wellington and Auckland.


Become a sponsor

Attending WIAD NZ is, and always will be free. Please support us by becoming a WIAD sponsor.

Jesse is NZ World IA Day’s keynote speaker — Your business could secure him for a day. Jesse James Garrett is offering his time and expertise to the premium sponsor of WIAD 2015. He will talk with, engage and inspire one NZ team over a 4-5 hour private session.

For more information send us an email:


Photo of Samantha Ryan

Samantha Ryan — Wellington City Leader

Samantha has the absolute pleasure of organising New Zealand's first World IA Day. She is especially excited to host WIAD in her hometown, "the coolest little capital in the world" — Wellington city. Sam is lucky enough to have the position of Better Experience Agent (BXA) at Optimal Workshop. She ensures the best possible experience for OW's customers, team, and for the local community in which they play. This year, this includes hosting WIADNZ.

Email her! She loves to chat —

Stay in the loop

Get the latest updates on the event including speaker announcements.